Did you hear about the drinks firm that spent years explaining that it doesn’t sponsor blood sports? Or the bank whose share price was hit by online rumours? Brands too can suffer the damage caused by bad information.
Bad information ruins lives. It damages people’s health, it promotes hate, and it hurts democracy. It’s a tool for hostile nations, and can imperil the UK’s competitive advantage as a stable country to do business in.
Building a business in a world where everybody can have an audience comes with great opportunities and great risks. The brands that are prepared for both sides will win. With consumers increasingly demanding that brands step up to play their part in building a better society, tackling misinformation is a key way for brands to demonstrate their values, strengthen their credibility and build consumer trust.
This session will help you get ready. It’s led by Full Fact, the charity tackling these problems since 2010. Their team of fact checkers, policy experts and technologists are recognised leaders in this field, their work on everything from politics to the pandemic is used by millions of people and embedded in Facebook, Google, Instagram and YouTube. Their technology for tackling misinformation at internet scale - backed by Google.org - won the global AI for Social Good Impact Challenge.
, the CEO, is an optimist. He believes - and says he can prove - that the harm done by bad information can be tackled. It’s up to you to check that claim.
If you are interested in learning more then register to join us here!
About Full Fact
Full Fact fights for the right information to reach the people who need it most, whether that’s individuals making decisions about their health or who to vote for; or politicians debating the future of our country.
Their principles are simple. Anyone making serious claims in public debate—fact checkers included—should be prepared to:
- Get their facts right
- Back up what they say with evidence
- Correct their mistakes.
About Full Fact
Full Fact fights for the right information to reach the people who need it most, whether that’s individuals making decisions about their health or who to vote for; or politicians debating the future of our country.
Their principles are simple. Anyone making serious claims in public debate—fact checkers included—should be prepared to:
- Get their facts right
- Back up what they say with evidence
- Correct their mistakes.
Full Fact fight bad information in different ways. First, fact check claims made by politicians, public institutions and journalists, as well as viral content online. We all deserve information we can trust.
They follow up on their fact checks.
By asking people to correct the record when they get things wrong, we can stop and reduce the spread of bad information.
They’re developing world-leading technologynew research to spot repeated claims, and find out how bad information can be tackled at a global scale.
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And they campaign for change that will make bad information rarer and less harmful.
Updating our election laws to protect against misleading claims online, for example.
How they do it
Full Fact is a registered charity.
They’re transparent about our funding, and it’s thanks to the support of thousands of people and organisations that their work remains independent.
If you have any queries, or a colleague who would like to attend, please contact events@lewissilkin.com.
Lewis Silkin and Full Fact present: Tackling misinformation in an open society
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